на TJ

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Дизайн и архитектура

24 фев 2020 24.02.2020

Это Ёжик Спайки.

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24 февраля в Минске представили официальный талисман чемпионата мира по хоккею 2021 года. Победителем стал Ёжик Спайки. Он был выбран из ста работ, профессиональными художниками и обычными болельщиками из Латвии и Беларуси.

Оценка работ проводилась по нескольким параметрам: графическое исполнение, соответствие тематике, креативность идеи, соответствие персонажа традициям Беларуси и Латвии. В результате Спайки стал своеобразным симбиозом из двух маскотов: Енота Гуляки (креативное агентство DAB), который стал лидером голосования жюри, и Ежа, представленного латвийским дизайнером Янисом Бурмейстерсом. Доработкой графического исполнения нового персонажа занималось креативное агентство DAB.

30 работ, вошедших в шорт-лист конкурса.

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В предыдущий раз Беларусь принимала чемпионат мира по хоккею в 2014 году.

#новости #хоккей